OWN
THE AIR
Buy direct advertising campaigns on Totally Radio. Geotarget to any Australian capital city, state, or go national. Real-time CPM, real reach, real ears - configured in seconds.
Seven reasons the air works harder here.
A pure-digital network built for advertisers - no waste, no skip, no clutter. Just impressions that land.
100% digital audience
Every listener streams - no scanning the dial, no fading signal. A connected, measurable audience from the first second.
No premium tier
There's no paid-up 'premium' escape hatch. Every listener is exposed to the ads - nobody buys their way out of delivering your impressions.
Non-skippable inventory
All ad inventory is non-skippable. Every commercial delivers its full impression - no fast-forward, no tune-out, no wasted spend.
Solus pre-roll moments
Pre-roll is a solus opportunity - the first impression of every session, the moment a listener presses play. No clutter, no competition.
Visual companion ads
Option to display a visual ad the moment your audio spot plays - doubling the impact with a synced display unit.
Geo-targeted messaging
Ability to geo-target with differing messages per market - speak to Sydney, Perth and the regions in their own voice.
Four ads max. Ever.
No more than four ads in a row. Ever. A low ad load means stronger cut-through for every spot you place.
Campaign Configurator
Select your geography, then choose a campaign duration. CPM drops the longer you commit. Every figure below is live - calculated from real network impression data.
◆ All prices in AUD · CPM = cost per thousand impressions · Reach figures sourced from the official Totally Radio rate card
National Sponsorships
Own a flagship moment of the broadcast day. National sponsorships are exclusive, high-impact inventory - one brand, one slot, nationwide.
Own the weekday news bulletins - 06:30, 07:00, 07:30, 08:00, 08:30, 09:00, 17:00, 18:00 & 19:00. The most trusted moments of the day.
First thing listeners hear, 6am–9am. Prime commute capture.
4pm–7pm homeward rush - the highest engagement window of the day.
9am–4pm sustained reach across workplaces and homes nationwide.
Saturday & Sunday all-day - leisure listening, loyal audiences.
Reach Calculator
Input a budget and watch how much of the nation your campaign can cover. The bar fills in real time - proving the value of every dollar.
Three Routes to the Air
Direct - Business Self-Serve
Smaller businesses configure and buy right here in minutes - no middlemen, no minimums, real-time pricing.
Start NowDirect - Account Manager
You are hereAgencies and businesses talk to a real account manager who builds the campaign with you. The route this store powers.
Talk to an Account ManagerProgrammatic - Trading Desk
Agencies buy programmatically via their chosen trading desk. Our SSP is Triton Digital - fully integrated and ready.
Talk to an Account ManagerLet an Account Manager Handle It
Prefer a human? Leave your details and a Totally Radio account manager will be in touch within one business day to understand your goals and build the right campaign for you - no commitment, no paperwork up front.
For agencies and businesses who want a tailored plan built with a real person.